This year, we were given a story about a fictitious young woman who lived in Brooklyn. The brief showed us a picture of her (and her clothing style), where she shopped, where she worked, products she'd buy, products she sold in her shop, the food truck she stopped at, and so on. With this type of person in mind, the assignment was to create a patterned sneaker that she could wear when she bicycled to work. The patterned shoe also needed to incorporate at least one word, hand-written or an actual font.
Although I really liked this approach of getting a visual story about the client, I did find it tricky to create something for a person I couldn't really relate to, while still keeping myself in the art. So I focused on whatever images I was drawn to in the brief.
In her shop, she sold some darker, occult-type of items, so I decided to go with a crow theme. They are one of my favorite birds – strong, smart and ominous, and I knew I would enjoy drawing them.
She also sold some pretty, Parisian-style gifts, which made me envision using a loose, dreamy watercolor style for my pattern.
I drew my shoe template with a sharpie, painted several crows (you can see one of them here), and this is the mockup I submitted, followed by the actual pattern...
You can see my 2014 and 2013 submissions here and here.
Your comments are always welcome!
